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Announcement From Fizz Giz

The Underdog-Pepsi-Coca Cola Challenge
A Competition For The Best Homebrewed Cola On The Planet!

If you were breathing air in 1975, surely you recall the great Pepsi Challenge. Pepsi started that war - and won it. There's been a lot of talk about the "cola wars" for as long as I can remember. When it comes to cola, the dominant forces in the beverage industry are clearly the Pepsi and Coca Cola companies. I can't help wondering "Are these guys the world champ's because they have the best recipe? Or is it because they have the best ad campaigns?" You decide. Arguments could go both ways. Even with the best ad campaign, surely it's not possible that the same soccer team could win the FIFA World Cup 75-years running - or is it? Seems there's no end to what big money can buy. I'm curious to know if there's some Freddy Fuddpucker out there brewing up cola on the kitchen stove or in his back yard in East Bend, West Bend, North Bend or South Bend that's better than the big boys' brew. We can find out!

We can host a competitive event. We can put the word out globally using the web, inviting everyone's participation. No entry fees! Keep it honest. Sign up, Show up, Brew it up. Serve it up. Winner takes all. Yeah, there should be a prize. I'll take care of that. I know a guy who knows some guys.

So waddaya say? Let's get some closet brewmeister out-a-the closet and into the limelight - make Freddy a star. Freddy could turn out to be some granny in Sierra Leone with a few Cola nitida trees in the back yard who's had plenty of time to practice. So do you like the idea? Well blog on it. Do you think it's stupid? Alright, so Blog on it. Just do something.

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